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Your data

Delete your account

How to close your Bien-Etre (SkinIQ) account and what happens to your data when you do. The app is published by Bien-Etre Diagnostics FZCO.

Delete it from the app

This is the fastest route and needs no contact with support.

  1. Open the app and sign in

    Account deletion is only offered to a signed-in account, so that nobody else can close yours.

  2. Open Profile

    Tap your picture, labelled “Profile”, at the top left of the Home screen.

  3. Tap “Delete account”

    It is the red button at the bottom of Profile, under “Sign out”. The same option is also under Privacy & consent → Your rights. A summary of exactly what is removed, and what we are required to keep, appears before anything happens.

  4. Type DELETE, then tap “Delete my account”

    In Arabic, type حذف. The button stays disabled until the word is typed, so deletion is a deliberate act rather than one tap on an irreversible button. If you sign in with Apple, you are then asked to confirm with Apple, and we revoke the app’s access to your Apple ID.

If you cannot use the app

Email us from the address your account is registered to, with the subject “Delete my account”. We will verify that the request is yours before acting on it, and complete the deletion within 30 days. There is no charge, and you do not need an active subscription to ask.

Email [email protected]

What happens to your data

Deleted

Removed from our active systems within 30 days.

  • Your identity

    Name, email address, phone number, date of birth, profile photo and password.

  • Face scans and skin readings

    Scan images and thumbnails are deleted from our storage and erased at our skin-analysis provider, along with the readings, SkinIQ Scores, skin age and forecasts derived from them.

  • Coach conversations

    Your SkinIQ Coach message history and anything you attached to it.

  • Addresses and preferences

    Delivery addresses, notification settings, your basket and wishlist, and your language and country settings.

  • Membership and saved cards

    Any Bien-Être membership is cancelled immediately and every saved card is detached from our payment provider.

  • Sessions and devices

    Every signed-in device is signed out immediately and push notifications stop.

Kept, and why

Held only where the law requires it, and used for nothing else.

  • Invoices and order records

    Kept because UAE tax and accounting law requires it. They are not used for anything else.

  • Anonymised statistics

    Aggregated figures that can no longer be linked back to you may be kept indefinitely.

Before you delete

  • Deletion is permanent. Your account, history and scan trajectory cannot be restored afterwards, and starting again means starting from a new baseline.

  • Removing the app from your phone does not delete your account — your data stays until you delete the account itself.

  • Any Bien-Être membership is cancelled as part of the deletion, so you are not charged again.

  • Data is removed from our active systems within 30 days of your request, as set out in our Privacy Policy. Write to [email protected] if you need confirmation once it is done.

The full detail is in our Privacy Policy.