Terms of Use

These terms govern your use of the SkinIQ app and the services in it. They sit alongside our Privacy Policy and Terms of Sale. If anything here conflicts with the Terms of Sale, the Terms of Sale apply to product purchases.

1. Who you are contracting with

SkinIQ is operated by Bien Etre Diagnostics FZCO, a company registered in the International Free Zone Authority (IFZA), Dubai, under licence number 66538, with its registered office at IFZA Business Park, Dubai Silicon Oasis, Dubai, United Arab Emirates ("Bien Etre", "we", "us"). You can reach us at [email protected].

"App" means the SkinIQ mobile application. "You" means the person who creates an account or uses the App.

2. Eligibility

• You must be 18 or older to create an account and to make a purchase.
• If you are under 18, you may use the App only with the supervision of a parent or guardian, who is responsible for that use and for any purchase made from the account.
• Product delivery is available in the United Arab Emirates only.
• Your account is personal to you. One account covers one person. You may not share, resell or transfer it.
• You must give accurate account and payment information and keep it current.

3. What the App includes

The App is free to download and use. It includes:

• SkinIQ scan. A face scan that produces skin readings, a Skin Score and an estimated visible skin age, describing how your skin looks, with product recommendations.
• SkinIQ Coach. An AI assistant that answers questions about your skin, your routine and products, drawing on your own scan history, once you have agreed to it in the App.
• Shop. Skincare products you can buy in the App and have delivered in the UAE, on the terms in section 5.

None of these requires a paid subscription. You pay only for the products you order.

We may add, change or withdraw features of the App.

4. Existing memberships

• We no longer sell Membership in the App.
• If you bought a Membership before 21 September 2026, it continues on the terms you accepted until it is cancelled.
• You can cancel at any time by emailing [email protected], or by deleting your account, which cancels it straight away.
• Cancellation takes effect at the end of the month you have already paid for. You keep your benefits until then.
• Nothing in this section limits rights you have under UAE Federal Law No. 15 of 2020 on Consumer Protection and its implementing regulations.

5. Delivery

• Delivery is carried out by third-party courier partners, not by us. The 4-hour delivery option is a best-efforts target, not a guarantee.
• If we miss the 4-hour window on an order, tell us within 7 days and we will apply an AED 20 delivery credit to your next order. That credit is the only remedy for a missed window; no other refund or compensation is payable. One credit per order, and credits have no cash value.
• The window applies to in-stock items ordered within our service hours, to addresses inside our current delivery areas. Areas and hours are shown at checkout and may change.
• Orders placed outside service hours, to addresses outside those areas, or for items not held locally, are delivered on our standard next-day service instead.
• We are not liable for delays caused by traffic, weather, access restrictions, courier failure, or anything else outside our reasonable control.
• Someone aged 18 or over must be available to receive the order at the address given.

6. What SkinIQ is, and what it is not

SkinIQ is a wellness and personalisation tool. It is not a medical device, it does not provide a diagnostic service, and it does not diagnose, treat, cure or prevent any condition. The Skin Score, the estimated visible skin age and Coach guidance are automated estimates of how your skin looks, based on photographs you provide — they are not a clinical assessment and are not a substitute for advice from a qualified healthcare professional. Never delay seeking medical advice because of something SkinIQ has shown or said. If you have a concern about your skin, see a qualified professional.

The Coach is an AI service. Its answers are generated, may be incomplete or wrong, and should be treated as guidance rather than instruction. Product recommendations are generated from your scan and matched to our catalogue; they are not personalised medical or dermatological advice, and they do not account for allergies, sensitivities, medication or conditions you have not told us about. Always read the product label and patch-test where the manufacturer says to.

Results vary between people. We do not promise any particular change in your Skin Score, your skin age, or the appearance of your skin.

7. Your account and acceptable use

• Keep your login details secure. You are responsible for activity on your account.
• Scan only your own face, and only photographs you have the right to use.
• Do not use the Coach to seek emergency, diagnostic or prescribing advice, and do not rely on it as such.
• Do not scrape, reverse-engineer, resell or automate access to the App, the Coach or your reports, or use them to build a competing service.
• We may suspend or close your account if you materially breach these terms, for example by sharing an account or misusing the Coach.

8. Products bought through SkinIQ

Products are sold under our Terms of Sale, and returns and refunds follow our Shipping, Returns and Refunds policy.

9. Your data

To provide the App we process your scan images, the readings derived from them, your scan history, your purchases and your Coach conversations. How we handle that — what we keep, for how long, who we share it with, and the legal basis — is set out in our Privacy Policy.

• You can delete your account and your data at any time in the App (Profile → Delete account), or ask us to by emailing [email protected].
• Deleting your scan history will reset your baseline and remove the record the Coach relies on.
• When you delete your account, your data is removed as set out in our Privacy Policy, except records we are required by law to keep, such as tax and transaction records.

10. Availability

We aim to keep the App and the Coach available, but we do not promise uninterrupted service. We may suspend either for maintenance, security or technical reasons, and we will try to give notice where we reasonably can.

11. Liability

Nothing in these terms excludes liability that cannot lawfully be excluded, including for death or personal injury caused by our negligence, or for fraud.

Subject to that, and to the fullest extent permitted by law: we are not liable for indirect or consequential loss, loss of profit, or loss of data; and our total liability to you in connection with the App in any twelve-month period is limited to the amount you paid us in that period.

We are not liable for the acts or omissions of third parties, including product manufacturers, courier partners, or the app stores.

12. Changes to these terms

We may update these terms. If a change materially affects you, we will give you at least 30 days’ notice by email or in the App before it takes effect. Continuing to use the App after that date means you accept the change; if you do not, you can delete your account.

13. Governing law and disputes

These terms are governed by the laws of the United Arab Emirates as applied in the Emirate of Dubai.

DIFC Courts (opt-in). The parties irrevocably agree that the DIFC Courts have exclusive jurisdiction to settle any dispute arising out of or in connection with these terms, and expressly opt in to that jurisdiction under Article 5(A)(2) of Dubai Law No. 12 of 2004 (as amended).

Before starting proceedings, please contact us at [email protected] so we can try to resolve the matter directly.

14. Contact

Bien Etre Diagnostics FZCO

IFZA Business Park, Dubai Silicon Oasis, Dubai, United Arab Emirates

Licence no. 66538

[email protected]

SkinIQ is a wellness and personalisation tool. It is not a medical device and does not provide a diagnostic service. Please confirm any clinical concerns with a qualified provider. The SkinIQ Coach and 4-hour delivery are available in the UAE only at launch.